Inspired by the desire to provide lasting solutions to the growing challenge of fitting indigenous ideas into the global sphere, students of University of Lagos (UNILAG) are set to hold the 9th edition of their annual media summit tagged “The Academic Summit (TAS) 9.0.”
The summit, which is scheduled to hold on Thursday, July 5 at the J. F Ade-Ajayi Auditorium, University of Lagos, Akoka Campus, is themed “Create. Glocalize.”
According to a statement issued by the Head, TAS 9.0 Planning Committee, Oluwamayowa Adeyemi, said the theme was inspired by the recent trend of Nigerians using their originality in creating products and selling them to the world.
The committee added that the term “Glocalize” was coined from a combination of local and global.
Adeyemi said the this year’s edition seeks to teach participants how to develop their creations – product, service, talent, skill – and make them global standard without losing touch of the Nigerian originality.
“This year, The Academic Summit sees eye to eye with the Nigerian Government’s crave for local industries to offer products and services that will be affordable to the Nigerian society and at the same time compete successfully with foreign brands.
“Seeing the need for the Nigerian story to be made global, Zegist an online news website sponsored the summit with a creative writing contest. The creative writing contest awards winners the sum of N180,000.
“For ease of specialisation, this year’s summit goes beyond the roundtable, seminar room lecture
“Glocalize will be dissected for participants to fit into workshops handled with finesse by intellectual media persons,” she said.
Adeyemi further said Digital Marketing would be taken by Communications and Public Affairs Manager of Google West Africa, Taiwo Kola Ogunlade while Japheth Omojuwa would handle Online Journalism.
“ Creative Direction will be taught by Akintunde Bada, country manager of Viacom International Media Network.
“Osagie Alonge, Editor-In-Chief of Ringier Africa Digital Publishing, will be taking Content Development.
“Other Media Professionals to be expected include Mowunmi Owodunni, MD STB McCann, Femi Odugbemi; award-winning Film Maker, Rufai Oseni Renowned Broadcaster,” she added.